Pengaruh Kualitas Produk Kopi Terhadap Kepuasan Konsumen

Studi kasus pada kedai kopi “Dari Hati” di Kota Makassar

Authors

  • Ida Rosada Universitas Muslim Indonesia, Indonesia
  • N Nurliani Universitas Muslim Indonesia, Indonesia
  • Tsalis Kurniawan Husain Universitas Muslim Indonesia, Indonesia
  • Taufik Khaerudin Universitas Muslim Indonesia, Indonesia

DOI:

https://doi.org/10.31850/jgt.v12i3.1158

Keywords:

product quality, coffee, consumer satisfaction

Abstract

A coffee shop (cafe) offers a relaxed atmosphere for fast food and drink. A good cafe can provide satisfaction for consumers in terms of service, affordable products and prices, and adequate equipment and facilities. The research objectives are: (1) Describe the coffee drink production process and (2) Describe product quality. (3) Describe consumer satisfaction with the quality of coffee drink products. (4) Analyzing the influence of coffee drink product quality on consumer satisfaction. The population of this research is consumers who make purchases directly at the "From Heart" coffee shop in Makassar City. The sampling technique was Purposive Sampling, with a total of 100 respondents. The research results show (1) The coffee drink production process begins with procuring and selecting the main ingredients, namely coffee beans, grinding them to become powder, and procuring/selecting additional ingredients in the form of flavor variants. The ground coffee beans are mixed with the flavor variants according to the consumer's wishes; then, the packaging process is carried out. (2) The quality of the coffee drink product, namely performance, features, aesthetics, and conformance to specifications, is in the "very good" category. (3) The level of consumer satisfaction based on emotional factors, price, and service quality in the "very satisfied" category. (4) The influence of the quality of coffee drink products, namely performance, features, aesthetics, and conformance to specifications, together (F test) or partially (t-test), has a significant effect on consumer satisfaction.

Author Biographies

Ida Rosada, Universitas Muslim Indonesia

Program Studi Agribisnis Fakultas Pertanian Universitas Muslim Indonesia

N Nurliani , Universitas Muslim Indonesia

Program Studi Agribisnis Fakultas Pertanian Universitas Muslim Indonesia

Tsalis Kurniawan Husain, Universitas Muslim Indonesia

Program Studi Agribisnis Fakultas Pertanian Universitas Muslim Indonesia

Taufik Khaerudin, Universitas Muslim Indonesia

Program Studi Agribisnis Fakultas Pertanian Universitas Muslim Indonesia

References

Alma, dan Buchari. (2011). Manajemen Pemasaran dan Pemasaran Jasa. Alfa Beta: Bandung.

Annishia FB. (2018). Pengaruh Kualitas Produk Kopi Terhadap Kepuasan Konsumen di Jade Lounge Swissbelresidences Kalibata Jakarta. Jurnal Hospitality dan Pariwisata. 4 (1). 1-69.

Asti, E., Ayuningtyas, E. (2020). Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen. Ekomabis: Jurnal Ekonomi Manajemen Bisnis, 1(01), 1-14.

Baiti, M., Runi YT, BO Danuputra. (2020) . Pengaruh Kualitas Produk Kopi Terhadap Kepuasan Pelanggan Jurnal Ilmiah Akuntansi dan Pariwisata. Vol.1 (2), 72 – 80.

Erman, E. (2016). Dinamika Komunitas Warung Kopi Dan Politik Resistensi Di Pulau Belitung. Jurnal Masyarakat Indonesia, 40 (1), 89-107.

Hermawan, H. (2015). Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan, Kepuasan Dan Loyalitas Konsumen Dalam Pembelian Roti Ceria Di Jember. Jurnal Manajemen dan Bisnis Indonesia,1(2).

Kasali, Rhenald. (2001). Membidik Pasar Indonesia: Segmentasi, Targeting dan Positioning. Jakarta: PT. Gramedia Pustaka Utama.

Khalida, L. R., Fauji, R. (2020). Analisis Strategi Bisnis Pada Kedai Kopi Limasan Karawang. Jurnal Manajemen & Bisnis Kreatif, 5(2), 1-11.

Kusuma, I.B. Ananda. (2022). Pengaruh Kualitas Produk Minuman Kopi Terhadap Kepuasan Konsumen Di Patron Coffee Bali. Jurnal Mahasiswa Pariwisata dan Bisnis PISSN 2087 – 5576 Vol 01 No 03, 2022: 681-696 EISSN 2579 – 3454 https://dx.doi.org/10.22334/paris.v1i3.

Monica, M (2015). Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen King Cake. Jurnal Manajemen Teori dan Terapan. 6 (1), 1-7.

Nalurita, S., Asmarantaka, R. W., Jahroh, S. (2014). Analisis Daya Saing dan Strategi Pengembangan Agribisnis Kopi Indonesia. Jurnal Agribisnis Indonesia, 2(1), 63-74.

Raharjo P. (2012). Panduan Budidaya dan Pengolahan Kopi Arabika dan Robusta. Penebar Swadaya: Jakarta.

Ranitaswari, P. A, Mulyani, Sadysmara, C. (2018). Analisis Kepuasan Konsumen Terhadap Kualitas Produk dan Kualitas Pelayanan Menggunakan Metode Importance Performance Analysis (Studi Kasus Di Geo Coffee). Jurnal Rekayasa dan Manajemen Agroindustri, 6 (2), 147-157.

Sritua, A. (2019). Metodologi Penelitian Ekonomi. Cetakan ke 2: Jakarta. Universitas Indonesia (UI-Press).

Sugiyono. (2020). Metode Penelitian Kombinasi (Mixed Methods). Bandung: Alfabeta.

Published

30-12-2023

How to Cite

Rosada, I., Nurliani , N., Husain, T. K., & Khaerudin, T. (2023). Pengaruh Kualitas Produk Kopi Terhadap Kepuasan Konsumen: Studi kasus pada kedai kopi “Dari Hati” di Kota Makassar. Journal Galung Tropika, 12(3), 384–391. https://doi.org/10.31850/jgt.v12i3.1158

Issue

Section

Articles

Citation Check

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.