Pengaruh Kualitas , Harga, Dan Promosi Terhadap Pembelian Produk Olahan Ikan Griyaulam-Q Kabupaten Kediri

Authors

  • Erlin Widya Fatmawati Universitas Islam Kadiri, Indonesia
  • Navita Maharani Universitas Islam Kadiri, Indonesia
  • Nastiti Winahyu Universitas Islam Kadiri, Indonesia

DOI:

https://doi.org/10.31850/jgt.v13i2.1167

Keywords:

ikan, kualitas, harga, promosi, pembelian

Abstract

The government is aggressively implementing the Gemari program, namely Gemar Makan Ikan, to improve community nutrition. Fish processors use this opportunity to make varied fish dishes. Processed fish products are essential to increase consumer interest in consuming processed fish. This research aims to determine the influence of product quality on purchasing decisions, determine the influence of product prices on purchasing decisions for processed fish products, and determine the influence of product promotions on purchasing decisions for processed fish products at Griya Ulam-Q, Kediri Regency. The method used for objective analysis in this research is quantitative with multiple linear regression using SPSS. The regression analysis results in this research show in the t-test that product quality and promotion significantly affect purchasing decisions for processed fish products at Griya Ulam-Q, Kediri Regency. Meanwhile, the price variable only significantly affects the decision to purchase processed fish products at the Griya Ulam-Q.

Author Biographies

Erlin Widya Fatmawati, Universitas Islam Kadiri

Program Studi Agribisnis, Fakultas Pertanian, Universitas Islam Kadiri

Navita Maharani, Universitas Islam Kadiri

Program Studi Agribisnis, Fakultas Pertanian, Universitas Islam Kadiri

Nastiti Winahyu, Universitas Islam Kadiri

Program Studi Agribisnis, Fakultas Pertanian, Universitas Islam Kadiri

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Published

30-08-2024

How to Cite

Fatmawati, E. W., Navita Maharani, & Nastiti Winahyu. (2024). Pengaruh Kualitas , Harga, Dan Promosi Terhadap Pembelian Produk Olahan Ikan Griyaulam-Q Kabupaten Kediri. Journal Galung Tropika, 13(2), 178–186. https://doi.org/10.31850/jgt.v13i2.1167

Issue

Vol. 13 No. 2 (2024)

Section

Articles

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